How we made the H1N1 vaccine go viral.
Client: Michigan Department of Community HealthProblem: TV news was reporting that a new and dangerous strain of flu virus was going to be hitting us in the upcoming flu season. People were concerned...
View ArticleHow the seed of a great brand idea took root.
Client: Molina HealthcareProblem: Molina, a Medicaid and Medicare health insurance provider, was growing quickly across the country. We needed to create a brand to unite and position Molina...
View ArticleHow a strike-out stroke campaign hit a home run.
Client: North Carolina Department of Health and Human ServicesProblem: At-risk demographics in certain counties of North Carolina had no idea what blood pressure numbers meant. We had to educate the...
View ArticleHow smoking children set the phone on fire.
How smoking children set the phone on fire. Read more about How smoking children set the phone on fire. Client: Michigan Department of Community HealthProblem: With a significantly reduced budget,...
View ArticleHow our kids sing the darndest things.
How our kids sing the darndest things. Read more about How our kids sing the darndest things.Client: Michigan Department of Community HealthProblem: Parents smoking around children is a deadly serious...
View ArticleHow we gave Michigan the good news about more affordable health insurance.
Client: Michigan Department of Community HealthProblem: Beginning April 1, 2014, nearly half a million working people were eligible for a new health insurance plan under Medicaid Expansion called the...
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